If you’ve been scrolling through beauty feeds lately, you’ve probably seen the hype around Samplr Beauty. But what is Samplr, exactly? At its core, this is a brand built for self-expression, where experimenting with colour and breaking boundaries is the whole point. From vibrant Samplr palettes to innovative tools, every drop is designed to let you create and play, all at an affordable price point. Whether you’ve been wondering, “where can I get Samplr?” or which shades deserve a spot in your collection, we’re here to walk you through their most exciting releases.
Who are Samplr?
Samplr is a beauty brand born in the lab and built for play. Each product begins as a high-quality sample and transforms as you blend, build, and make it your own. Released in limited drops, every formula is packed with high-performance pigments, unique textures, and premium quality, without the premium price tag.
At the heart of it all is August, Samplr’s Artistry Director. Known for experimental textures and nature-inspired designs, August blurs the line between beauty and art. Under their direction, Samplr is more than a brand – it’s an open invitation to explore, experiment, and express yourself without rules.
Is Samplr exclusive to BEAUTY BAY?
Yes! Samplr drops are exclusive to BEAUTY BAY, making it the ultimate place to bag the latest palettes, tools, and innovative formulas before anyone else. If you want in on the next big thing, you’ll find it here, straight from the lab to your makeup bag.
The Samplr drops you should know
#01_ENERGY 25-Pan Colour Palette
Colour story: Oranges, greens, browns, and purples
If you love bold, statement-making eyes, the #01_ENERGY 25-Pan Colour Palette from Samplr is the one for you. Packed with vibrant oranges, pops of purple, molten metallics, and grounding greens, every shade is blendable, buildable, and impossible to ignore. From fiery one-shade looks to fully layered, high-impact creations, this palette radiates creativity and power.
#02_MOOD 25-Pan Colour Palette
Colour story: Greys, blues, purples, and neutrals
Designed to create the ultimate moody, dramatic eye, the #02_MOOD 25-Pan Colour Palette from Samplr delivers punchy payoff in every swipe. Featuring deep metallics, rich midnight tones, and versatile neutrals, it lets you create everything from soft smoky looks to edgy, high-contrast styles. Each shade is blendable and buildable, giving you complete control over tone, depth, and drama.
#03_NEON GRUNGE 25-Pan Colour Palette
Colour story: Blues, greens, pinks, purples, and golds
Experimenting with colour your thing? Dive into all the vibrant tones you could dream of with the #03_NEON GRUNGE 25-Pan Colour Palette from Samplr. From electric blues to candy greens and eye-catching bursts of pink, play with metallic finishes, blackout mattes, and bold neon pigments. Self-expression has never been easier, or more fun.
#04_UNDONE 25-Pan Colour Palette
Colour story: Creams, browns, taupes, and purples
For those who prefer soft, wearable shades that can be dressed up or down, the #04_UNDONE 25-Pan Colour Palette from Samplr is a must. This 25-shade edit of taupes, browns, and barely-there neutrals is designed for sculpting, layering, and effortless wear. With soft mattes and diffused shimmers, it’s all about lived-in tones, low-key impact, and easy, buildable finishes that are anything but boring.
SHADE_SHIFTR Tool
Ideal for customising your palette or changing up your colours, the SHADE_SHIFTR Tool makes it effortless. Its dual-ended stainless steel design lets you lift pans cleanly without breaking shadows or nails, so you can remix your favourite shades and create new combinations anytime.
MAGN_EDIT Case
On-the-go beauty enthusiasts – the MAGN_EDIT Case from Samplr is the solution you’ve been waiting for. Designed to take your favourite shades on the go, this magnetic case lets you customise your own selection of pans, snap them into place, and enjoy a sleek, portable palette. Equipped with a built-in mirror, this one’s ideal for touch-ups, travel, and everyday convenience.
